ABOUT CBJBOOKS
At CBJBooks, we believe that every book tells a story worth sharing, and experience to learn from and a methodology to implement.
Our journey began with a passion for business as a force for good and the need to share conscious practices that are out there.
We specialize in books authored by certified professionals from the Conscious Business Journey, each bringing unique insights into the evolving landscape of CONSCIOUS BUSINESS GROWTH BLUEPRINT™ and conscious capitalism. Our curated selection spans throughout the 5 fundamentals of the CONSCIOUS BUSINESS JOURNEY™ model: (1) Cause, why are we in business for? (2) Leadership, do we care for those who care for the business? (3) Interdependence, do we all win through out the business journey? (4) Culture, are we promoting behaviors responsibly? and (5) Value Creation, are we continuously expanding out value creation impact?
Our books and authors offer resources that challenge traditional exploratory ideas and inspire a higher ground thinking.
Join us in exploring how literature can shape better businesses for a better world.
BOOK AS A BUSINESS STRATEGY
A well‑crafted book is one of the most powerful strategic assets a leader, entrepreneur, or solo‑preneur can create. The core reason is simple: a book transforms expertise into authority.
When you publish your ideas in a structured, thoughtful narrative, supported by your personal experience, you stop being just another professional in your field and become the person who literally wrote the book on your topic. That shift elevates trust, credibility, and visibility in ways few other tools can match.
A book also acts as a scalable business development engine. Unlike presentations, meetings, or one‑to‑one conversations, a book works for you while you sleep. It travels across networks, industries, and geographies, opening doors to new clients, partnerships, and speaking opportunities. People who read your book arrive already aligned with your philosophy, making sales cycles shorter and collaboration smoother.
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For solo‑preneurs, a book becomes a brand anchor—a tangible artifact that communicates depth, values, and differentiation. It positions you above competitors who may offer similar services but lack a compelling narrative or documented methodology.
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For executives and leaders, it reinforces thought leadership, strengthens internal culture, and signals strategic clarity to stakeholders.
Beyond business growth, writing a book forces reflection and intellectual discipline. It clarifies your frameworks, codifies your experience, and sharpens your message. That clarity improves how you lead, teach, and make decisions.
In short, a book is not just content—it is a long‑term strategic asset that amplifies reputation, accelerates trust, and expands opportunity.
Explore the most common doubts on our Frequently Asked Question
If you are interested in scheduling time to explore your own opportunity, contact us here.
Join us in exploring how literature can shape better businesses for a better world.
HOW TO PUBLISH A BOOK?
A modern author doesn’t need to choose between self‑publishing and traditional publishing. In today’s agile content ecosystem, the smartest strategy is to treat them as complementary stages of the same growth path.
Self‑publishing gives entrepreneurs, leaders, and solo‑preneurs immediate control. You can shape your message, publish on your timeline, and start building traction without waiting for external approval.
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It’s fast,
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It is flexible,
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It is ideal for testing your ideas in the market.
A self‑published book becomes a living prototype: you gather reader feedback, refine your frameworks, and demonstrate real‑world demand. That early momentum is exactly what attracts publishers.
Traditional publishing, on the other hand, becomes a scaling option once your book proves its value. Publishers look for validated concepts, established audiences, and authors who already demonstrate thought leadership.
When your self‑published book gains visibility, a publisher may step in to produce a second edition—expanding distribution, enhancing production quality, and amplifying reach through established channels.
This approach turns publishing into an iterative journey rather than a one‑time decision.
You start lean, learn fast, and stay open to larger opportunities. In essence, self‑publishing is your launchpad, and traditional publishing is your accelerator—a strategic combination that keeps your content evolving and your influence growing.
Explore the most common doubts on our Frequently Asked Question
If you are interested in scheduling time to explore your own opportunity, contact us here.
Join us in exploring how literature can shape better businesses for a better world.
HOW TO WRITE A BOOK?
A strong book grows from lived experience, clear insight, and a replicable path forward.
The most effective authors begin with their own story—the challenges they faced, the lessons they learned, and the expertise they earned through real practice. This personal foundation builds credibility and creates an authentic connection with readers.
From there, a compelling book presents a specific challenge the author has confronted. By sharing the struggle openly and offering the solution they applied, the author demonstrates not only knowledge but also courage and transparency. Readers trust what has been tested in real life.
Finally, a book becomes truly valuable when it offers a repeatable approach. By transforming personal experience into a practical framework, the author empowers readers to apply the same method in their own context.
This combination—experience, challenge, solution, and replicable process—turns a personal journey into a powerful tool for others.
Explore the most common doubts on our Frequently Asked Question
If you are interested in scheduling time to explore your own opportunity, contact us here.
Join us in exploring how literature can shape better businesses for a better world.
HOW TO KNOW I HAVE A BOOK?
You often know you have a book long before you realize it.
If you’ve lived through a meaningful challenge, developed a solution, and refined it through real experience, the raw material for a powerful book is already inside your own lived experience.
The difficulty is rarely the lack of content—it’s the extraction and structuring of that content into a clear, engaging flow that readers can follow, learn from, and act on. We at CBJBooks have a proven methodology to help potential authors in the publishing journey.
Many authors begin with scattered insights, personal anecdotes, and proven practices, but struggle to organize them into a coherent narrative. That’s normal. The key is transforming your lived experience into a structured presentation: a sequence that introduces the challenge, explains your journey, and presents a replicable approach.
This presentation becomes your first test. When others understand your story, see themselves in it, and can apply your method, you know you have a book worth writing.
Explore the most common doubts on our Frequently Asked Question
If you are interested in scheduling time to explore your own opportunity, contact us here.
Join us in exploring how literature can shape better businesses for a better world.
OUR STORY
Thomas Eckschmidt on his entreprenerial journey had a dramatic discussion with his partners about marketing materials to be distributed and content creation to teach customer consume the service they offered.
The publication of a short book about the work their business was delivering has similar cost to the proposed marketing flyers and ultimate decision was that a book would have greter impact and longer life cycle when compared to marketing material.
Unexpected impact from the first published book in 2008, was that the relevance of the content generated a significant number of speaking engagements which placed the author right in from tof an audience of protential customers.
Long story short, after over 30 books published, and understanding the challenge of publishing a books, designing new business models and helping the certified CONSCIOUS BUSINESS GROWTH ADVISOR™ community get out there with their message and expand the impact of the CONSCIOUS BUSINESS GROWTH FRAMEWORK™, CBJBooks was created to accelerate the UPGRADE of leades and their organization and create a better business ecosystem.
If you are interested in scheduling time to explore your own opportunity, contact us here.
Join us in exploring how literature can shape better businesses for a better world.